How do what kind of content material people need from you on Facebook? By listening to them. If the majority of the feedback on your Page are customer support inquiries, attempt developing content material that focuses on helping followers use your product higher. For instance, try a quick video featuring “hacks” or alternative uses on your product, or a series of “how-to” movies or pictures. Experiment, and be aware of what people respond to.
On that note, if you critically want to increase Facebook Likes and also you don’t already have a Facebook video strategy, it’s time to create one. Our submit outlining the 4 key components of an excellent social media video is a wonderful area to begin. Once you’ve got those principles nailed, check out our post with six forms of video social media marketers want to try, together with stay video and 360 video.
Five. Engage continually and at the proper instances
Facebook itself notes that “being consistent in the satisfactory and forms of posts you create can help human beings understand what kinds of messages to anticipate from you and the way they tie into your business.” Create a content material calendar and time table posts earlier to help keep your Facebook content material organized and consistent.
Post at the proper time
Hootsuite’s social media marketing professionals have discovered that doing so will increase engagement, which includes Facebook Likes. You’ll want to do your very own research to decide what works satisfactory for your target market, however we’ve found the premier instances to be 12–three p.M. Weekdays and 12–1 p.M. On weekends.
Be responsive and human
If you need more people to love your Facebook Page, you want to interact with people who already do. Unanswered comments or questions about a Facebook Page can be a large deterrent for potential new enthusiasts. Remember, Facebook is a social community, and being sociable is a key way to make your brand—and your Page—more likeable.
6. Host a Facebook contest
In a poll through the Content Marketing Institute, eighty one percent of marketers said that interactive content (like contests) is better for grabbing readers’ attention than static content.
Even better, liking a submit is a famous form of contest entry—and one that’s allowed under Facebook’s contest rules (unlike “share to win” contests, which, whilst popular, are technically prohibited). For instance, Funko were given almost 7,000 Facebook Likes on this like-to-input contest:
To begin accumulating more Facebook Likes with a contest of your own, test out our put up on the way to run a a success Facebook contest.
7. Engage with other manufacturers and groups on Facebook
Remember that Facebook is basically a social community—so get social and start attractive with different brands which are applicable in your area of interest however not your direct competition. A simple Like or comment on any other emblem’s put up can help draw their attention and open up opportunities to work together to cross-promote your agencies so you both advantage extra Facebook Likes. Tagging different manufacturers can also divulge your Page to a brand new target market (that different logo’s followers)—but simplest use tags in applicable posts.
Look for communities of potential followers to have interaction with, too. Facebook Groups are a superb area to find individuals who are captivated with topics associated with your area of interest, and offer you the opportunity to focus on your knowledge. Just make certain your participation in Facebook Groups is helpful, in preference to promotional, or you would possibly find yourself kicked out of the institution.
Eight. Use the Facebook algorithm for your benefit
Understanding the Facebook algorithm is prime to growing your organic attain—in different words, getting your Page and your posts in the front of more people who could probably provide you with a Like. At its center, the Facebook set of rules prioritizes the kinds of content we’ve already mentioned: Quality content that isn’t overly promotional.
This have to absolutely come as no marvel. Facebook wishes human beings to enjoy surfing their News Feeds, because of this it wants to surface the high-quality content to the pinnacle. Invest the time to produce valuable posts, and don’t be a spammy jerk. Facebook specifically highlights authentic posts that tell and entertain as having price identified by means of the algorithm.
One additional manner to take benefit of the Facebook algorithm is to attempt live video. The algorithm prioritizes stay announces, bumping them better within the News Feed. If you’ve got an event or presentation that would work stay, deliver it a attempt. Check out our whole guide to Facebook stay video for vital recommendations earlier than your first broadcast.